ADR - Account Development Rep

AE - Account Executive 

ARR - Annual Recurring Revenue 

ATC -  Attempting to Contact 

CL - Closed Lost

CPL - Cost Per Lead

CQ - Current Quarter

CRM - Customer Relationship Management System ( Ex. Hubspot) 

CSM - Customer Success Manager

CSV - Comma Separated Values ( Exporting a Contact List) 

CX - Customer Experience 

DM - Decision Maker

DNLVM - Did not leave Voicemail

DOM - Director of Marketing

EMEA - Europe, Middle East, and Africa 

EM - Email 

ENT - Enterprise

EOM - End of Month

EOQ - End of Quarter

FS - Financial Services

G2 - Peer-To-Peer Review Site, “Buyer Intent” tool

GMB -  Google My Business

GM - General Motors (Auto) 

HC- Healthcare

ICP - Ideal Customer Profile

INTL - International 

LVM- Left Voicemail 

MC - Meeting Completed

MM - Mid- Market

MQL - Marketing Qualified Lead

MTD - Month to Date

NAM - North America

NDM - Non- Decision Maker

NLWC- No Longer with Company

OEM - Original Equipment Manufacturer (Automotive Group) 

OPP - Opportunity 

OPS/SALES OPS - Sales Operations 

PC - Phone Call

PM - Property Management 

QBR - Quarterly Business Review

RFP - Request for Proposal

ROE - Rules of Engagement 

RVP - Regional Vice President 

SAL - Sales Accepted Lead

SDR - Sales Development Rep 

SFDC - Salesforce.com

SMB - Small Business 

SM - Social Media

SOW - Scope of Work

STC- Sales Territory Code

STR - Strategic Accounts

SQL - Sales Qualified Lead

TBR - To Be Revisited 

VM - Voicemail 

YTD - Year-to-Date