Business Listings / Directories

Discovery Questions

•  What are you currently using as your source of truth on listings?

•  What is your current accuracy rating?

• How often are you updating data?

• How do consumers find you online? Tell me more...

• Who manages creating/claiming/auditing/correcting listings? What tools do you have in place? Have you leveraged a vendor or do you handle on your own?

• How do you track search activity/volume of phone calls/driving directions requests for your locations/brand?

• Who manages which keywords are used to describe your locations? Have you considered enhancing your listings with additional features? Why or why not.

• What are your primary digital KPIs for your website?

• How do consumers/patients find you online? Tell me more...

●  Who manages creating/claiming/auditing/correcting listings? What tools do you have in place? Have you leveraged a vendor, or do you handle on your own?

● How do you track search activity/volume of phone calls/driving directions requests for your locations/brand?

● Who manages which keywords are used to describe your locations? Have you considered enhancing your listings with additional features? Why or why not.

Objections

• Why wouldn't I build the internal directory myself?

  • • That's a great question. To put it simply, it's a matter of execution. Our solution helps create efficiencies, save time, and make this data available for anything you need it for. Are there specific challenges you've had centralizing your location data?

• We already have a finder and location pages

  • • Yes, you do and every client we've ever worked with on this solution had a pre-existing solution. The reason they decided to work with us is because they weren't hitting their key digital KPIs. What metrics do you use to determine the success of your current location pages? 

• We have a web design agency that builds our website

  • • That's great, and it's good to see you're willing to invest in your website. In our experience, web design agencies struggle to execute on hyper-local SEO and conversion strategies. Our publishing solution is solely focused on these elements, and can drive significant ROI. We typically see anywhere from 30-70% organic traffic growth for our clients.

Key Value Points

Full business listings with partnerships with Google (Google My Business), Apple, Bing, Facebook and many other listings sites. 

We also integrate with leading Data Amplifiers to seed the listings landscape with location information. 

Our platform affects all necessary accurization, deduplication and conflict management. We continually keep abreast of new functionalities to provide optimized listings and strategic guidance. 

Yext misleads by implying that direct integrations with listings is superior to use of Data Amplifiers, and thus can tout “size” superiority. However, 80% of their best 40 sites suffer an exponential drop in monthly user engagement.