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What are Reviews?
What are Reviews?
While first-party reviews can and should be genuine, taking the company out of the equation (for the most part) with a third-party service gives a different kind of perspective. There is no denying that a presence on a third-party platform says something about your company’s reputation in the world outside of your own immediate circle.
Third-party reviews lend a different type of credibility to your site in the eyes of consumers, mostly because people perceive a third-party review as more objective and less likely to be manipulated.
It is essential that businesses seek and manage both first- and third-party reviews. You can stay ahead of the competition with an engaging and effective website that helps make collecting and presenting reviews easy while at the same time understanding which third-party review systems are most important for your business.
Discovery Questions
Discovery Questions
Objections
Objections
Review Monitoring
Review Monitoring
● What happens when you get a review?
● How do you measure if your customers are happy?
● Walk me through how you manage reviews today?
● How often do you respond to customer reviews?
● Which review sources are important to you? Any industry specific ones?
● Tell me about the tools or agencies that you have in place and how are they helping you now?
● If software: Which software? What are your software’s capabilities? Limitations? Who uses it internally?
● If agency: What do you like about them? Which solutions do they manage? How do you measure success?
Responding to Reviews:
Responding to Reviews:
● How do you currently respond to the reviews online and is this a priority for you?
● If yes: What's the process i.e. Who is responsible for responding? Are responses done by individual locations or by the corporate office? How time-consuming is the process? What is the typical response time? Do you have to log in to individual sites to respond?
● If no: What is your plan? How soon do you want to resolve this?
Review Requesting
Review Requesting
● What is your review requesting philosophy and process?
● Are you using any tools to help you?
● What is working for you? What is not working?
● Which sites are important to you in terms of ratings and review volume?
● How do you feel about having an automated process for review requesting?
● What happens if you do not request reviews?
● How do you feel about requesting reviews to clients in person to increase review volume?
I don't like your review gating policy.
Adhering to Google’s policy won’t cost you stars.
Having some negative reviews is actually valuable because it adds legitimacy and authenticity to your business when potential customers look at reviews.
Regardless of what the negative review says, prospective shoppers almost always look to see how you’ve responded before they form an opinion.
Can we look at the results you’ve attained so far to compare the impact of the change?
It may not be negative. In fact, turning off gating leads to a gain in review volume—a key contributor to your Reputation Score.
You dont do Yelp
Google and Facebook are the first stop on the Internet for over three billion consumers every day. As those consumers increasingly see reviews on Google and Facebook, and are able to accurately assess the reputation of a business, there is less need for consumers to visit review sites like Yelp. Yelp believes that all reviews should be organic. Our customers, on the other hand, have repeatedly told us that a disproportionate number of dissatisfied customers leave organic reviews – creating a negative bias.
The majority of consumers who have a great experience do not write reviews, because they expected to have a great experience and are busy. Our customers have told us that requesting reviews from this satisfied ‘silent majority’ allows social communities to reflect a more accurate picture of a business’s body of work.
Ideal Prospect
Ideal Prospect
Key Industries
Key Industries
Data Sheets
Data Sheets
Wants higher star average
Wants to boost GSR
Boost SEO
Giving voice to silent majority
Increase volume of reviews
Struggling with bad presence online
Healthcare- Locations and/or Physicians
Real Estate
Auto
Retail
Google Sites
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